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With over a decade of domestic and international broadcast journalism experience, Lee brings a unique focus to BEON Performance. In her role as General Manager, she focuses on flawless execution for clients, growing the business with key corporates and blue-chip international brands, as well as product development and customisation for individual client needs.


Lee executes with the same focus under pressure from covering some of the world’s most high-profile sporting events and sporting personalities to ensure every client and every participant in BEON gets the maximum benefit. Lee is an expert in bringing her A Game when it matters most.

"Applying BEON principles and my personal ACT Model has made me better in business and my private life. Being focused and understanding how to bring my A Game to every aspect of my life has been empowering in a multitude of ways."

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